Publication: Particularităţile instrumentelor de marketing în vînzările online
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ASEM
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Publicat in: Conferinţa Ştiinţifică Internaţională "Competitivitatea şi inovarea în economia cunoaşterii", 22-23 septembrie 2017. - Chișinău, 2017. - Vol.1. - P. 41-44. - Bibliogr.: p. 44 (3 tit.). E-ISBN 978-9975-75-893-2.
In the present day, the importance of the Internet for a company’s activity cannot be neglected. Practically the Internet has influenced all the marketing policies within the framework of a company, and especially, the promotion policy. This article describes the main online marketing tools used for promoting and developing an online business, and also for increasing the rankings in the searching engines, namely: mobile phone’s optimization, content marketing, SEM (Search Engine Marketing), social media, local SEO. JEL CLASSIFICATION: C8, M15, M31, M37, O3
In the present day, the importance of the Internet for a company’s activity cannot be neglected. Practically the Internet has influenced all the marketing policies within the framework of a company, and especially, the promotion policy. This article describes the main online marketing tools used for promoting and developing an online business, and also for increasing the rankings in the searching engines, namely: mobile phone’s optimization, content marketing, SEM (Search Engine Marketing), social media, local SEO. JEL CLASSIFICATION: C8, M15, M31, M37, O3
Keywords
marketing, online marketing, Internet, optimization, securing of loyal customers, brand, promotion