Publication:
Particularităţile instrumentelor de marketing în vînzările online

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cris.sourceIdoai:irek.ase.md:123456789/460
dc.creatorMelnic, Igor
dc.creatorGolovco, Vasile
dc.date2018-06-12T09:07:50Z
dc.date2018-06-12T09:07:50Z
dc.date2017-09
dc.date.accessioned2023-11-13T10:00:04Z
dc.date.available2023-11-13T10:00:04Z
dc.descriptionPublicat in: Conferinţa Ştiinţifică Internaţională "Competitivitatea şi inovarea în economia cunoaşterii", 22-23 septembrie 2017. - Chișinău, 2017. - Vol.1. - P. 41-44. - Bibliogr.: p. 44 (3 tit.). E-ISBN 978-9975-75-893-2.
dc.descriptionIn the present day, the importance of the Internet for a company’s activity cannot be neglected. Practically the Internet has influenced all the marketing policies within the framework of a company, and especially, the promotion policy. This article describes the main online marketing tools used for promoting and developing an online business, and also for increasing the rankings in the searching engines, namely: mobile phone’s optimization, content marketing, SEM (Search Engine Marketing), social media, local SEO. JEL CLASSIFICATION: C8, M15, M31, M37, O3
dc.formatapplication/pdf
dc.identifierhttp://irek.ase.md:80/xmlui/handle/123456789/460
dc.identifier.urihttps://cris.ase.md/handle/123456789/771
dc.languageother
dc.publisherASEM
dc.subjectmarketing
dc.subjectonline marketing
dc.subjectInternet
dc.subjectoptimization
dc.subjectsecuring of loyal customers
dc.subjectbrand
dc.subjectpromotion
dc.titleParticularităţile instrumentelor de marketing în vînzările online
dc.typeArticle
dspace.entity.typePublication
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