Publication: Competitiveness and performance of trademarks on the banking services market in the Republic of Moldova
Date
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
ASEM
Abstract
Description
CEBOTARI, Irina. Competitiveness and performance of trademarks on the banking services market in the Republic of Moldova = Competitivitatea și performanța mărcilor pe piața serviciilor bancare din Republica Moldova. Coord. șt.: SOLOMATIN, Ala. In: Simpozion Ştiinţific Internațional al Tinerilor Cercetători, (8-9 aprilie 2022) [online]: Culegere de lucrări ştiinţifice. Ediţia a 20-a. Chişinău: ASEM, 2022, vol. 2, pp. 188-192. ISBN 978-9975-3590-3-0 (PDF).
The banking system is a coherent set of banking institutions, operating in a country, responding to the needs of a stage of socio-economic development. It is a booming field and involves in its development the entire economy. In this paper, I analyzed the performance and competitiveness of the banking system in the Republic of Moldova through the analysis of the number and volume of loans granted and deposits attracted. I also studied the profit and loss situation of the banks during the two years of the pandemic. Moreover, I evaluated the satisfaction of consumers of banking services, and I established the top 4 banks based on their performance. Consequently, due to the fact that banks compete with one another, they have to offer great services for their clients - otherwise individuals will change to another, better, bank. This makes banks more effective and productive, which is good for the economy. CZU: 336.71:339.137(478); JEL: E52, G24, P47; DOI: https://doi.org/10.53486/9789975359030.39
The banking system is a coherent set of banking institutions, operating in a country, responding to the needs of a stage of socio-economic development. It is a booming field and involves in its development the entire economy. In this paper, I analyzed the performance and competitiveness of the banking system in the Republic of Moldova through the analysis of the number and volume of loans granted and deposits attracted. I also studied the profit and loss situation of the banks during the two years of the pandemic. Moreover, I evaluated the satisfaction of consumers of banking services, and I established the top 4 banks based on their performance. Consequently, due to the fact that banks compete with one another, they have to offer great services for their clients - otherwise individuals will change to another, better, bank. This makes banks more effective and productive, which is good for the economy. CZU: 336.71:339.137(478); JEL: E52, G24, P47; DOI: https://doi.org/10.53486/9789975359030.39
Keywords
banking system, competitiveness, performance, security, stability