Publication: Исследование эффективности коммуникационных инструментов Молдавской Экономической Академии
Date
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
ASEM
Abstract
Description
CERCAS, Maria. Исследование эффективности коммуникационных инструментов Молдавской Экономической Академии. În: Simpozion ştiinţific al tinerilor cercetători (19-20 iunie 2020) [online]: Lucrări ştiinţifice. Ediţia a 18-a. Chişinău: ASEM, 2020, pp. 142-145. ISBN 978-9975-75-975-5.
This article reveals the features of the organization of the communication process by universities using communication tools. The goals, tasks and functions of the information resource of Academy of Economic Studies of Moldova are identified. Current trends and approaches to the organization of the website of the Academy of Economic Studies of Moldova. JEL: I23 Higher Education • Research Institutions.
This article reveals the features of the organization of the communication process by universities using communication tools. The goals, tasks and functions of the information resource of Academy of Economic Studies of Moldova are identified. Current trends and approaches to the organization of the website of the Academy of Economic Studies of Moldova. JEL: I23 Higher Education • Research Institutions.
Keywords
marketing communications, internet marketing, university website, characteristics, quality assessment