Publication: Social media marketing and digital marketing
Date
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
ASEM
Abstract
Description
SAJIN, Vlada. Social media marketing and digital marketing = Social media marketing și marketingul digital. Coord. șt.: SAHARNEAN, Liliana. In: Simpozion Ştiinţific Internațional al Tinerilor Cercetători, (8-9 aprilie 2022) [online]: Culegere de lucrări ştiinţifice. Ediţia a 20-a. Chişinău: ASEM, 2022, vol. 2, pp. 179-182. ISBN 978-9975-3590-3-0 (PDF).
Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia. Social media marketing is becoming more popular for both practitioners and researchers. CZU: [316.472.45:004.738.5]:339.138; JEL: M31, M37, M39; DOI: https://doi.org/10.53486/9789975359030.37
Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia. Social media marketing is becoming more popular for both practitioners and researchers. CZU: [316.472.45:004.738.5]:339.138; JEL: M31, M37, M39; DOI: https://doi.org/10.53486/9789975359030.37
Keywords
social media marketing, storymaker, digital marketing, mass-media, marketing