Publication: Riscul reputațional în contextul dezvoltării activității în on-line
Date
Authors
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Volume Title
Publisher
ASEM
Abstract
Description
TABUNCIC, Simona. Riscul reputațional în contextul dezvoltării activității în on-line = Reputational Risk in the Context of Online Activity. În: Simpozion Ştiinţific Internaţional al Tinerilor Cercetători (16-17 aprilie 2021) [online]: Lucrări ştiinţifice. Ediţia a 19-a. Chişinău: ASEM, 2021, vol. 2, pp. 60-63. ISBN 978-9975-155-42-7.
The recent evolution of the digital world presents opportunities and challenges for companies. People have never had access to the opportunity to present their ideas and visions so quickly and to such a large audience. Reputational risk occurs when running the enterprise is not equal to expectations. As the internet is constantly expanding, social media can generate and be the catalyst for a company's reputation. This paper addresses the issue of reputational risk in the context of developing the importance of the digital world and presents cases that have had an impact on the reputation of companies in the Republic of Moldova. JEL: L14, D83, M14.
The recent evolution of the digital world presents opportunities and challenges for companies. People have never had access to the opportunity to present their ideas and visions so quickly and to such a large audience. Reputational risk occurs when running the enterprise is not equal to expectations. As the internet is constantly expanding, social media can generate and be the catalyst for a company's reputation. This paper addresses the issue of reputational risk in the context of developing the importance of the digital world and presents cases that have had an impact on the reputation of companies in the Republic of Moldova. JEL: L14, D83, M14.
Keywords
reputational risk, social media, information, reputation, digital world