Publication: Branding personal:cum faci din tine vedetă?
Date
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
ASEM
Abstract
Description
STURZA, Doina, SAHARNEAN, Liliana. Branding personal:cum faci din tine vedetă? = Personal branding:how to become a star? În: Simpozion Ştiinţific Internaţional al Tinerilor Cercetători (16-17 aprilie 2021) [online]: Lucrări ştiinţifice. Ediţia a 19-a. Chişinău: ASEM, 2021, vol. 3, pp. 153-156. ISBN 978-9975-155-43-4.
Personal branding has always existed, but it has been defined as a field and studied in more depth in the last half century. Personal branding is the strategy of each person, implemented to make known their name, their own personality, their strengths. Personal branding is used, in short, for the personal highlighting of everyone, and is based on everyone's desire to assert themselves. Each of us uses personal branding, without realizing it. Even when we brag, we practice a small part of personal branding. A more advanced personal branding is used by celebrities, influencers, bloggers, etc. They use different strategies and ways to promote their image, in order to make themselves known, heard, seen. JEL: M31.
Personal branding has always existed, but it has been defined as a field and studied in more depth in the last half century. Personal branding is the strategy of each person, implemented to make known their name, their own personality, their strengths. Personal branding is used, in short, for the personal highlighting of everyone, and is based on everyone's desire to assert themselves. Each of us uses personal branding, without realizing it. Even when we brag, we practice a small part of personal branding. A more advanced personal branding is used by celebrities, influencers, bloggers, etc. They use different strategies and ways to promote their image, in order to make themselves known, heard, seen. JEL: M31.
Keywords
personal branding, selfimage, qualities, strengths, strategies, marketing