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Mediul concurenţial pe piaţa serviciilor de transport aerian a Republicii Moldova

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cris.sourceIdoai:irek.ase.md:123456789/486
dc.creatorNiculăiţă, Dumitru
dc.date2018-06-18T06:23:02Z
dc.date2018-06-18T06:23:02Z
dc.date2017-09
dc.date.accessioned2023-11-13T10:02:00Z
dc.date.available2023-11-13T10:02:00Z
dc.descriptionPublicat in: Conferinţa Ştiinţifică Internaţională "Competitivitatea şi inovarea în economia cunoaşterii", 22-23 septembrie 2017. - Chișinău, 2017. - Vol.1. - P. 191-195. - Bibliogr.: p. 195 (9 tit.). E-ISBN 978-9975-75-893-2.
dc.descriptionIn the period marked by globalization civil aviation is in a continuous development. The number of passengers carried by air in the Republic of Moldova is also permanently growing. As a result of intense competition in this industry the consumer of services, the passenger, has the most to win, he chooses from a local company and one from abroad, or a classic one with a complex set of services, or a low cost one, with fewer services but at lower price of tickets. International Airlines established in the Republic of Moldova are leading a marketing battle for consumer with the public company, which holds a market share of nearly 50%. The liberalization of the air transport market will result in emergence of new players in the industry on the territory of our country which should lead to the development of a new marketing approach of the national public company. JEL CLASIFICATION: M3
dc.formatapplication/pdf
dc.identifierhttp://irek.ase.md:80/xmlui/handle/123456789/486
dc.identifier.urihttps://cris.ase.md/handle/123456789/1216
dc.languageother
dc.publisherASEM
dc.subjectair transport
dc.subjectpositioning
dc.subjectcompetitive environment
dc.subjectlegacy airlines
dc.subjectlow cost
dc.titleMediul concurenţial pe piaţa serviciilor de transport aerian a Republicii Moldova
dc.typeArticle
dspace.entity.typePublication
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