Publication: Mediul concurenţial pe piaţa serviciilor de transport aerian a Republicii Moldova
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ASEM
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Publicat in: Conferinţa Ştiinţifică Internaţională "Competitivitatea şi inovarea în economia cunoaşterii", 22-23 septembrie 2017. - Chișinău, 2017. - Vol.1. - P. 191-195. - Bibliogr.: p. 195 (9 tit.). E-ISBN 978-9975-75-893-2.
In the period marked by globalization civil aviation is in a continuous development. The number of passengers carried by air in the Republic of Moldova is also permanently growing. As a result of intense competition in this industry the consumer of services, the passenger, has the most to win, he chooses from a local company and one from abroad, or a classic one with a complex set of services, or a low cost one, with fewer services but at lower price of tickets. International Airlines established in the Republic of Moldova are leading a marketing battle for consumer with the public company, which holds a market share of nearly 50%. The liberalization of the air transport market will result in emergence of new players in the industry on the territory of our country which should lead to the development of a new marketing approach of the national public company. JEL CLASIFICATION: M3
In the period marked by globalization civil aviation is in a continuous development. The number of passengers carried by air in the Republic of Moldova is also permanently growing. As a result of intense competition in this industry the consumer of services, the passenger, has the most to win, he chooses from a local company and one from abroad, or a classic one with a complex set of services, or a low cost one, with fewer services but at lower price of tickets. International Airlines established in the Republic of Moldova are leading a marketing battle for consumer with the public company, which holds a market share of nearly 50%. The liberalization of the air transport market will result in emergence of new players in the industry on the territory of our country which should lead to the development of a new marketing approach of the national public company. JEL CLASIFICATION: M3
Keywords
air transport, positioning, competitive environment, legacy airlines, low cost