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Franchisingul – modalitate eficientă de lansare în afacere. Perspectivele dezvoltării franchisingului în Republica Moldova

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cris.sourceIdoai:irek.ase.md:1234567890/834
dc.creatorPleșca, Andreea
dc.creatorCaldare, Andreea
dc.date2020-12-08T10:34:02Z
dc.date2020-12-08T10:34:02Z
dc.date2020-06
dc.date.accessioned2023-11-13T09:59:49Z
dc.date.available2023-11-13T09:59:49Z
dc.descriptionPLEȘCA, Andreea, CALDARE, Andreea. Franchisingul – modalitate eficientă de lansare în afacere. Perspectivele dezvoltării franchisingului în Republica Moldova. În: Simpozion ştiinţific al tinerilor cercetători (19-20 iunie 2020) [online]: Lucrări ştiinţifice. Ediţia a 18-a. Chişinău: ASEM, 2020, pp. 88-90. ISBN 978-9975-75-975-5.
dc.descriptionNowadays, the business world has reached a peak and a considerable success even though the contemporary markets are full of products and services. However, there is an easier and more efficient way of launching business through franchising which is a continuing relationship in which a franchisor provides a licensed privilege to the franchisee to do business and offers assistance in organizing, training, marketing and managing in return for a monetary consideration. The purpose of this research is to analyze the structure of a franchising business, the rights and obligations of the two parties, to emphasize their advantages and disadvantages and to demonstrate that franchising is a successful business with minimal risks, customers and well-known names from the beginning. Finally, we show how did this business system has been developed in the Republic of Moldova. JEL: L2, L26
dc.formatapplication/pdf
dc.identifier978-9975-75-975-5
dc.identifierhttp://irek.ase.md:80/xmlui/handle/1234567890/834
dc.identifier.urihttps://cris.ase.md/handle/123456789/737
dc.languageother
dc.publisherASEM
dc.subjectfranchising
dc.subjectforeign franchises
dc.subjectMoldovan franchises
dc.subjectdevelopment perspectives
dc.titleFranchisingul – modalitate eficientă de lansare în afacere. Perspectivele dezvoltării franchisingului în Republica Moldova
dc.typeArticle
dspace.entity.typePublication
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