Publication: Franchisingul – modalitate eficientă de lansare în afacere. Perspectivele dezvoltării franchisingului în Republica Moldova
Date
Authors
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ASEM
Abstract
Description
PLEȘCA, Andreea, CALDARE, Andreea. Franchisingul – modalitate eficientă de lansare în afacere. Perspectivele dezvoltării franchisingului în Republica Moldova. În: Simpozion ştiinţific al tinerilor cercetători (19-20 iunie 2020) [online]: Lucrări ştiinţifice. Ediţia a 18-a. Chişinău: ASEM, 2020, pp. 88-90. ISBN 978-9975-75-975-5.
Nowadays, the business world has reached a peak and a considerable success even though the contemporary markets are full of products and services. However, there is an easier and more efficient way of launching business through franchising which is a continuing relationship in which a franchisor provides a licensed privilege to the franchisee to do business and offers assistance in organizing, training, marketing and managing in return for a monetary consideration. The purpose of this research is to analyze the structure of a franchising business, the rights and obligations of the two parties, to emphasize their advantages and disadvantages and to demonstrate that franchising is a successful business with minimal risks, customers and well-known names from the beginning. Finally, we show how did this business system has been developed in the Republic of Moldova. JEL: L2, L26
Nowadays, the business world has reached a peak and a considerable success even though the contemporary markets are full of products and services. However, there is an easier and more efficient way of launching business through franchising which is a continuing relationship in which a franchisor provides a licensed privilege to the franchisee to do business and offers assistance in organizing, training, marketing and managing in return for a monetary consideration. The purpose of this research is to analyze the structure of a franchising business, the rights and obligations of the two parties, to emphasize their advantages and disadvantages and to demonstrate that franchising is a successful business with minimal risks, customers and well-known names from the beginning. Finally, we show how did this business system has been developed in the Republic of Moldova. JEL: L2, L26
Keywords
franchising, foreign franchises, Moldovan franchises, development perspectives