Marketing of feelings and emotions in the market of the Republic of Moldova

Publication:
Marketing of feelings and emotions in the market of the Republic of Moldova

cris.sourceId	oai:irek.ase.md:1234567890/841
dc.creator	Murji, Anastasia
dc.date	2020-12-08T11:56:27Z
dc.date	2020-12-08T11:56:27Z
dc.date	2020-06
dc.date.accessioned	2023-11-13T10:00:18Z
dc.date.available	2023-11-13T10:00:18Z
dc.description	MURJI, Anastasia. Marketing of feelings and emotions in the market of the Republic of Moldova. În: Simpozion ştiinţific al tinerilor cercetători (19-20 iunie 2020) [online]: Lucrări ştiinţifice. Ediţia a 18-a. Chişinău: ASEM, 2020, pp. 110-113. ISBN 978-9975-75-975-5.
dc.description	Emotional marketing plays an important role in the promotion of goods and services, the purpose of which is to highlight the promoted product against similar ones and leave it in the memory of consumers. JEL: M31, M37
dc.format	application/pdf
dc.identifier	978-9975-75-975-5
dc.identifier	http://irek.ase.md:80/xmlui/handle/1234567890/841
dc.identifier.uri	https://cris.ase.md/handle/123456789/805
dc.language	other
dc.publisher	ASEM
dc.subject	emotional marketing
dc.subject	promotion
dc.subject	advertising
dc.subject	positive publications
dc.subject	modern marketing
dc.subject	emotions
dc.title	Marketing of feelings and emotions in the market of the Republic of Moldova
dc.title	Marketingul sentimentelor și emoțiilor pe piața Republicii Moldova
dc.type	Article
dspace.entity.type	Publication

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