Publication: Marketing of feelings and emotions in the market of the Republic of Moldova
Date
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
ASEM
Abstract
Description
MURJI, Anastasia. Marketing of feelings and emotions in the market of the Republic of Moldova. În: Simpozion ştiinţific al tinerilor cercetători (19-20 iunie 2020) [online]: Lucrări ştiinţifice. Ediţia a 18-a. Chişinău: ASEM, 2020, pp. 110-113. ISBN 978-9975-75-975-5.
Emotional marketing plays an important role in the promotion of goods and services, the purpose of which is to highlight the promoted product against similar ones and leave it in the memory of consumers. JEL: M31, M37
Emotional marketing plays an important role in the promotion of goods and services, the purpose of which is to highlight the promoted product against similar ones and leave it in the memory of consumers. JEL: M31, M37
Keywords
emotional marketing, promotion, advertising, positive publications, modern marketing, emotions