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Model de evaluare a competitivităţii întreprinderii comerciale prin descrierea grafică

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cris.sourceIdoai:irek.ase.md:1234567890/799
dc.creatorPetrovici, Sergiu
dc.date2020-10-23T09:44:30Z
dc.date2020-10-23T09:44:30Z
dc.date2018-09
dc.date.accessioned2023-11-13T09:59:05Z
dc.date.available2023-11-13T09:59:05Z
dc.descriptionPETROVICI, Sergiu. Model de evaluare a competitivităţii întreprinderii comerciale prin descrierea grafică. In: Competitivitatea şi inovarea în economia cunoaşterii [online]: materiale/teze: conf. şt. intern., 28-29 sept. 2018. Chişinău: ASEM, 2018, pp. 119-121. E-ISBN 978-9975-75-934-2.
dc.descriptionThe article proposes a model for evaluation of commercial enterprise competitiveness through graphic description to make a comparison between company features and the features of its main competitors. A special attention is paid to indexes, which describe competitive advantages: efficiency of marketing activity, enterprise capability, competitiveness of goods, management and organizational culture, positioning and reputation of enterprise on the market, efficiency of advertising and sales. JEL: O32
dc.formatapplication/pdf
dc.identifier978-9975-75-934-2
dc.identifier${dspace.ui.url}/handle/1234567890/799
dc.identifierhttp://irek.ase.md:80/xmlui/handle/1234567890/799
dc.identifier.urihttps://cris.ase.md/handle/123456789/637
dc.languageother
dc.publisherASEM
dc.subjectcompetitiveness of enterprise
dc.subjectmodel of evaluation
dc.subjectcompetition strategy
dc.subjectcompetitiveness of goods
dc.subjectaxis of pyramid
dc.subjectmarketing activity
dc.titleModel de evaluare a competitivităţii întreprinderii comerciale prin descrierea grafică
dc.typeArticle
dspace.entity.typePublication
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