Publication: Model de evaluare a competitivităţii întreprinderii comerciale prin descrierea grafică
Date
Authors
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Volume Title
Publisher
ASEM
Abstract
Description
PETROVICI, Sergiu. Model de evaluare a competitivităţii întreprinderii comerciale prin descrierea grafică. In: Competitivitatea şi inovarea în economia cunoaşterii [online]: materiale/teze: conf. şt. intern., 28-29 sept. 2018. Chişinău: ASEM, 2018, pp. 119-121. E-ISBN 978-9975-75-934-2.
The article proposes a model for evaluation of commercial enterprise competitiveness through graphic description to make a comparison between company features and the features of its main competitors. A special attention is paid to indexes, which describe competitive advantages: efficiency of marketing activity, enterprise capability, competitiveness of goods, management and organizational culture, positioning and reputation of enterprise on the market, efficiency of advertising and sales. JEL: O32
The article proposes a model for evaluation of commercial enterprise competitiveness through graphic description to make a comparison between company features and the features of its main competitors. A special attention is paid to indexes, which describe competitive advantages: efficiency of marketing activity, enterprise capability, competitiveness of goods, management and organizational culture, positioning and reputation of enterprise on the market, efficiency of advertising and sales. JEL: O32
Keywords
competitiveness of enterprise, model of evaluation, competition strategy, competitiveness of goods, axis of pyramid, marketing activity