Antiglobal movement in branding

Publication:
Antiglobal movement in branding

cris.sourceId	oai:irek.ase.md:1234567890/840
dc.creator	Ceala, Arina
dc.date	2020-12-08T11:52:09Z
dc.date	2020-12-08T11:52:09Z
dc.date	2020-06
dc.date.accessioned	2023-11-13T09:59:15Z
dc.date.available	2023-11-13T09:59:15Z
dc.description	CEALA, Arina. Antiglobal movement in branding. În: Simpozion ştiinţific al tinerilor cercetători (19-20 iunie 2020) [online]: Lucrări ştiinţifice. Ediţia a 18-a. Chişinău: ASEM, 2020, pp. 107-109. ISBN 978-9975-75-975-5.
dc.description	The largest brands and corporations are one aspect of the struggle of antiglobalists. Brands and their creators are accused of manipulating desires, adversely affecting children, destroying nature, using financial and political levers to organize control, level cultural differences and exploit the poorest part of the world’s population to create things that everyone wants to have. JEL: M3 Marketing and Advertising; M370 Advertising Brand
dc.format	application/pdf
dc.identifier	978-9975-75-975-5
dc.identifier	http://irek.ase.md:80/xmlui/handle/1234567890/840
dc.identifier.uri	https://cris.ase.md/handle/123456789/658
dc.language	other
dc.publisher	ASEM
dc.subject	antiglobal movement
dc.subject	brand, image
dc.subject	transnational corporations
dc.subject	ecology
dc.subject	small and medium businesses
dc.title	Antiglobal movement in branding
dc.title	Mișcare antiglobalistă în brănding
dc.type	Article
dspace.entity.type	Publication

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