Publication: Antiglobal movement in branding
Date
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
ASEM
Abstract
Description
CEALA, Arina. Antiglobal movement in branding. În: Simpozion ştiinţific al tinerilor cercetători (19-20 iunie 2020) [online]: Lucrări ştiinţifice. Ediţia a 18-a. Chişinău: ASEM, 2020, pp. 107-109. ISBN 978-9975-75-975-5.
The largest brands and corporations are one aspect of the struggle of antiglobalists. Brands and their creators are accused of manipulating desires, adversely affecting children, destroying nature, using financial and political levers to organize control, level cultural differences and exploit the poorest part of the world’s population to create things that everyone wants to have. JEL: M3 Marketing and Advertising; M370 Advertising Brand
The largest brands and corporations are one aspect of the struggle of antiglobalists. Brands and their creators are accused of manipulating desires, adversely affecting children, destroying nature, using financial and political levers to organize control, level cultural differences and exploit the poorest part of the world’s population to create things that everyone wants to have. JEL: M3 Marketing and Advertising; M370 Advertising Brand
Keywords
antiglobal movement, brand, image, transnational corporations, ecology, small and medium businesses