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Celebritățile și influencerii: instrument important in creșterea notorietății și vânzărilor companiei

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cris.sourceIdoai:irek.ase.md:123456789/1523
dc.creatorCotelea, Eugenia
dc.date2021-12-10T08:08:51Z
dc.date2021-12-10T08:08:51Z
dc.date2021-04
dc.date.accessioned2023-11-13T09:59:11Z
dc.date.available2023-11-13T09:59:11Z
dc.descriptionCOTELEA, Eugenia. Celebritățile și influencerii: instrument important in creșterea notorietății și vânzărilor companiei = Celebrities and influencers: an important tool for increasing company notoriety and sales. În: Simpozion Ştiinţific Internaţional al Tinerilor Cercetători (16-17 aprilie 2021) [online]: Lucrări ştiinţifice. Ediţia a 19-a. Chişinău: ASEM, 2021, vol. 3, pp. 111-113. ISBN 978-9975-155-43-4.
dc.descriptionLast few years, companies are using more and more famous names of celebrities and influencers to increase their sales and notoriety. This paper aims to analyse influencer marketing results on national and global levels by providing relevant examples. With the help of media sources and social media data, we perform this research using the documentation method: observation and analysis of secondary sources, studies related to Influencer Marketing. The paper goal follows to present information about the power of celebrities and influencers in brands promotion and also to list the most relevant international and national examples. JEL: M 37.
dc.formatapplication/pdf
dc.identifier978-9975-155-43-4
dc.identifierhttps://irek.ase.md:443/xmlui/handle/123456789/1523
dc.identifier.urihttps://cris.ase.md/handle/123456789/650
dc.languageother
dc.publisherASEM
dc.subjectinfluencers
dc.subjectsales
dc.subjectnotoriety
dc.subjectsocial networks
dc.subjectmarketing
dc.subjectcelebrities
dc.titleCelebritățile și influencerii: instrument important in creșterea notorietății și vânzărilor companiei
dc.titleCelebrities and influencers: an important tool for increasing company notoriety and sales
dc.typeArticle
dspace.entity.typePublication
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