Publication: Celebritățile și influencerii: instrument important in creșterea notorietății și vânzărilor companiei
Date
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
ASEM
Abstract
Description
COTELEA, Eugenia. Celebritățile și influencerii: instrument important in creșterea notorietății și vânzărilor companiei = Celebrities and influencers: an important tool for increasing company notoriety and sales. În: Simpozion Ştiinţific Internaţional al Tinerilor Cercetători (16-17 aprilie 2021) [online]: Lucrări ştiinţifice. Ediţia a 19-a. Chişinău: ASEM, 2021, vol. 3, pp. 111-113. ISBN 978-9975-155-43-4.
Last few years, companies are using more and more famous names of celebrities and influencers to increase their sales and notoriety. This paper aims to analyse influencer marketing results on national and global levels by providing relevant examples. With the help of media sources and social media data, we perform this research using the documentation method: observation and analysis of secondary sources, studies related to Influencer Marketing. The paper goal follows to present information about the power of celebrities and influencers in brands promotion and also to list the most relevant international and national examples. JEL: M 37.
Last few years, companies are using more and more famous names of celebrities and influencers to increase their sales and notoriety. This paper aims to analyse influencer marketing results on national and global levels by providing relevant examples. With the help of media sources and social media data, we perform this research using the documentation method: observation and analysis of secondary sources, studies related to Influencer Marketing. The paper goal follows to present information about the power of celebrities and influencers in brands promotion and also to list the most relevant international and national examples. JEL: M 37.
Keywords
influencers, sales, notoriety, social networks, marketing, celebrities