Мерчендайзинг как элемент стимулирования сбыта

Publication:
Мерчендайзинг как элемент стимулирования сбыта

cris.sourceId	oai:irek.ase.md:123456789/1526
dc.creator	Rusnac, Reghina
dc.date	2021-12-10T09:21:18Z
dc.date	2021-12-10T09:21:18Z
dc.date	2021-04
dc.date.accessioned	2023-11-13T10:01:35Z
dc.date.available	2023-11-13T10:01:35Z
dc.description	RUSNAC, Reghina. Мерчендайзинг как элемент стимулирования сбыта = Merchandising as an element of sales promotion. În: Simpozion Ştiinţific Internaţional al Tinerilor Cercetători (16-17 aprilie 2021) [online]: Lucrări ştiinţifice. Ediţia a 19-a. Chişinău: ASEM, 2021, vol. 3, pp. 122-124. ISBN 978-9975-155-43-4.
dc.description	The article discusses the concept of "merchandising" as a marketing technology that effectively promotes sales. On the example of a textile store, the basic rules of merchandising are considered and recommendations are given to improve its efficiency. JEL: M31 – MARKETING.
dc.format	application/pdf
dc.identifier	978-9975-155-43-4
dc.identifier	https://irek.ase.md:443/xmlui/handle/123456789/1526
dc.identifier.uri	https://cris.ase.md/handle/123456789/1127
dc.language	other
dc.publisher	ASEM
dc.subject	merchandising
dc.subject	marketing
dc.subject	product display
dc.subject	consumers
dc.subject	sales promotion
dc.title	Мерчендайзинг как элемент стимулирования сбыта
dc.title	Merchandising as an element of sales promotion
dc.type	Article
dspace.entity.type	Publication

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