Publication: Мерчендайзинг как элемент стимулирования сбыта
Date
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
ASEM
Abstract
Description
RUSNAC, Reghina. Мерчендайзинг как элемент стимулирования сбыта = Merchandising as an element of sales promotion. În: Simpozion Ştiinţific Internaţional al Tinerilor Cercetători (16-17 aprilie 2021) [online]: Lucrări ştiinţifice. Ediţia a 19-a. Chişinău: ASEM, 2021, vol. 3, pp. 122-124. ISBN 978-9975-155-43-4.
The article discusses the concept of "merchandising" as a marketing technology that effectively promotes sales. On the example of a textile store, the basic rules of merchandising are considered and recommendations are given to improve its efficiency. JEL: M31 – MARKETING.
The article discusses the concept of "merchandising" as a marketing technology that effectively promotes sales. On the example of a textile store, the basic rules of merchandising are considered and recommendations are given to improve its efficiency. JEL: M31 – MARKETING.
Keywords
merchandising, marketing, product display, consumers, sales promotion