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Factori consideraţi în procesul de alegere a instituţiei de învăţământ superior cu profil economic

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cris.sourceIdoai:irek.ase.md:1234567890/195
dc.creatorŞişcan, Ecaterina
dc.creatorZgherea, Georgetta
dc.date2020-02-25T10:53:20Z
dc.date2020-02-25T10:53:20Z
dc.date2019-09
dc.date.accessioned2023-11-13T09:58:43Z
dc.date.available2023-11-13T09:58:43Z
dc.descriptionŞIŞCAN, Ecaterina, ZGHEREA, Georgetta. Factori consideraţi în procesul de alegere a instituţiei de învăţământ superior cu profil economic. In: Competitivitate şi inovare în economia cunoaşterii [online]: conf. şt. intern., ed. a 21-a: Lucrări ştiinţifice., 27-28 sept., 2019. – Chişinău: ASEM, 2019, pp. 109-114. ISBN 978-9975-75-968-7.
dc.descriptionGiven the growing competition in the higher education market in the Republic of Moldova, universities are forced to develop competitive marketing strategies for attracting and retaining students. To be successful in this endeavor, the university management must know the reasons and factors which impact potential students’ choice. This research is to examine key-factors that influencing student’s behavior in decision making of choosing economic higher education institution. JEL: M31, M37, I23.
dc.formatapplication/pdf
dc.identifierhttp://irek.ase.md:80/xmlui/handle/1234567890/195
dc.identifier.urihttps://cris.ase.md/handle/123456789/586
dc.languageother
dc.publisherASEM
dc.subjecthigher education institution
dc.subjecteducational marketing
dc.subjectstudent’s behavior
dc.titleFactori consideraţi în procesul de alegere a instituţiei de învăţământ superior cu profil economic
dc.typeArticle
dspace.entity.typePublication
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