Publication: Factori consideraţi în procesul de alegere a instituţiei de învăţământ superior cu profil economic
Date
Authors
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Publisher
ASEM
Abstract
Description
ŞIŞCAN, Ecaterina, ZGHEREA, Georgetta. Factori consideraţi în procesul de alegere a instituţiei de învăţământ superior cu profil economic. In: Competitivitate şi inovare în economia cunoaşterii [online]: conf. şt. intern., ed. a 21-a: Lucrări ştiinţifice., 27-28 sept., 2019. – Chişinău: ASEM, 2019, pp. 109-114. ISBN 978-9975-75-968-7.
Given the growing competition in the higher education market in the Republic of Moldova, universities are forced to develop competitive marketing strategies for attracting and retaining students. To be successful in this endeavor, the university management must know the reasons and factors which impact potential students’ choice. This research is to examine key-factors that influencing student’s behavior in decision making of choosing economic higher education institution. JEL: M31, M37, I23.
Given the growing competition in the higher education market in the Republic of Moldova, universities are forced to develop competitive marketing strategies for attracting and retaining students. To be successful in this endeavor, the university management must know the reasons and factors which impact potential students’ choice. This research is to examine key-factors that influencing student’s behavior in decision making of choosing economic higher education institution. JEL: M31, M37, I23.
Keywords
higher education institution, educational marketing, student’s behavior