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Marketingul ecologic între actualitate și necesitate sau de ce este important să fii eco – friendly

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cris.sourceIdoai:irek.ase.md:123456789/1535
dc.creatorCebotari, Irina
dc.creatorSaharnean, Liliana
dc.date2021-12-10T09:53:39Z
dc.date2021-12-10T09:53:39Z
dc.date2021-04
dc.date.accessioned2023-11-13T09:59:18Z
dc.date.available2023-11-13T09:59:18Z
dc.descriptionCEBOTARI, Irina, SAHARNEAN, Liliana. Marketingul ecologic între actualitate și necesitate sau de ce este important să fii eco – friendly = Ecological marketing between actuality and necessity or why it is important to be eco – friendly. În: Simpozion Ştiinţific Internaţional al Tinerilor Cercetători (16-17 aprilie 2021) [online]: Lucrări ştiinţifice. Ediţia a 19-a. Chişinău: ASEM, 2021, vol. 3, pp. 157-160. ISBN 978-9975-155-43-4.
dc.descriptionConcern for the environment is necessary to ensure both a better life for us and a bright future for our descendants. Ecological marketing promotes environmental improvements through its many components of the marketing mix. In this paper I have highlighted how ecomarketing affects the population's awareness towards important environmental changes, and mentioned some of the trends of ecological marketing both nationally and globally. As a result, it has been identified that some world-renowned companies are already widely promoting organic marketing; furthermore, the elements of the marketing mix have also been highlighted, which have once again demonstrated their major importance for an effective and efficient marketing. JEL: M31, P18, Q53.
dc.formatapplication/pdf
dc.identifier978-9975-155-43-4
dc.identifierhttps://irek.ase.md:443/xmlui/handle/123456789/1535
dc.identifier.urihttps://cris.ase.md/handle/123456789/665
dc.languageother
dc.publisherASEM
dc.subjectmarketing
dc.subjectecology
dc.subjectecomarketing
dc.subjecteco – friendly
dc.subjectenvironment
dc.subjectconciousness
dc.subjectmarketing mix
dc.titleMarketingul ecologic între actualitate și necesitate sau de ce este important să fii eco – friendly
dc.titleEcological marketing between actuality and necessity or why it is important to be eco – friendly
dc.typeArticle
dspace.entity.typePublication
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