Publication: Marketingul ecologic între actualitate și necesitate sau de ce este important să fii eco – friendly
Date
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
ASEM
Abstract
Description
CEBOTARI, Irina, SAHARNEAN, Liliana. Marketingul ecologic între actualitate și necesitate sau de ce este important să fii eco – friendly = Ecological marketing between actuality and necessity or why it is important to be eco – friendly. În: Simpozion Ştiinţific Internaţional al Tinerilor Cercetători (16-17 aprilie 2021) [online]: Lucrări ştiinţifice. Ediţia a 19-a. Chişinău: ASEM, 2021, vol. 3, pp. 157-160. ISBN 978-9975-155-43-4.
Concern for the environment is necessary to ensure both a better life for us and a bright future for our descendants. Ecological marketing promotes environmental improvements through its many components of the marketing mix. In this paper I have highlighted how ecomarketing affects the population's awareness towards important environmental changes, and mentioned some of the trends of ecological marketing both nationally and globally. As a result, it has been identified that some world-renowned companies are already widely promoting organic marketing; furthermore, the elements of the marketing mix have also been highlighted, which have once again demonstrated their major importance for an effective and efficient marketing. JEL: M31, P18, Q53.
Concern for the environment is necessary to ensure both a better life for us and a bright future for our descendants. Ecological marketing promotes environmental improvements through its many components of the marketing mix. In this paper I have highlighted how ecomarketing affects the population's awareness towards important environmental changes, and mentioned some of the trends of ecological marketing both nationally and globally. As a result, it has been identified that some world-renowned companies are already widely promoting organic marketing; furthermore, the elements of the marketing mix have also been highlighted, which have once again demonstrated their major importance for an effective and efficient marketing. JEL: M31, P18, Q53.
Keywords
marketing, ecology, ecomarketing, eco – friendly, environment, conciousness, marketing mix