Publication:
Comparative analysis of the company slogans in the Republic of Moldova

Simple item page
cris.sourceIdoai:irek.ase.md:123456789/2556
dc.creatorTonu, Nicoleta
dc.date2023-03-13T12:49:42Z
dc.date2023-03-13T12:49:42Z
dc.date2022-04
dc.date.accessioned2023-11-13T10:01:39Z
dc.date.available2023-11-13T10:01:39Z
dc.descriptionTONU, Nicoleta. Comparative analysis of the company slogans in the Republic of Moldova = Analiza comparativă a sloganelor companiilor din Republica Moldova. Coord. șt.: SAHARNEAN, Liliana. In: Simpozion Ştiinţific Internațional al Tinerilor Cercetători, (8-9 aprilie 2022) [online]: Culegere de lucrări ştiinţifice. Ediţia a 20-a. Chişinău: ASEM, 2022, vol. 2, pp. 203-207. ISBN 978-9975-3590-3-0 (PDF).
dc.descriptionThe topicality of the study lies in the role of a slogan in achieving the strategic objectives of a company. The purpose of the research is to determine whether companies in the Republic of Moldova have ignored the stage of choosing a good slogan that currently represents them. The experiment was used as a research method. Results: Following the research, the analyzed slogans were ranked according to the grades given by the respondents. CZU: 659.123:334.72(478); JEL: D84, M13, M31; DOI: https://doi.org/10.53486/9789975359030.42
dc.formatapplication/pdf
dc.identifier978-9975-3590-3-0 (PDF)
dc.identifierhttps://irek.ase.md:443/xmlui/handle/123456789/2556
dc.identifier.urihttps://cris.ase.md/handle/123456789/1144
dc.languageother
dc.publisherASEM
dc.subjectslogans
dc.subjectcompany
dc.subjectoriginality
dc.subjectcriteria
dc.subjectexperiment
dc.titleComparative analysis of the company slogans in the Republic of Moldova
dc.titleAnaliza comparativă a sloganelor companiilor din Republica Moldova
dc.typeArticle
dspace.entity.typePublication
Files
Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
Simp_tinerilor_cercet_8-9 aprilie 2022 Vol_2_p203-207.pdf
Size:
539.99 KB
Format:
Adobe Portable Document Format
Description:
Download
Collections
Facultatea Business şi Administrarea Afacerilor