Publication: Comparative analysis of the company slogans in the Republic of Moldova
Date
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
ASEM
Abstract
Description
TONU, Nicoleta. Comparative analysis of the company slogans in the Republic of Moldova = Analiza comparativÄ a sloganelor companiilor din Republica Moldova. Coord. Čt.: SAHARNEAN, Liliana. In: Simpozion ĹtiinĹŁific InternaČional al Tinerilor CercetÄtori, (8-9 aprilie 2022) [online]: Culegere de lucrÄri ĹtiinĹŁifice. EdiĹŁia a 20-a. ChiĹinÄu: ASEM, 2022, vol. 2, pp. 203-207. ISBN 978-9975-3590-3-0 (PDF).
The topicality of the study lies in the role of a slogan in achieving the strategic objectives of a company. The purpose of the research is to determine whether companies in the Republic of Moldova have ignored the stage of choosing a good slogan that currently represents them. The experiment was used as a research method. Results: Following the research, the analyzed slogans were ranked according to the grades given by the respondents. CZU: 659.123:334.72(478); JEL: D84, M13, M31; DOI: https://doi.org/10.53486/9789975359030.42
The topicality of the study lies in the role of a slogan in achieving the strategic objectives of a company. The purpose of the research is to determine whether companies in the Republic of Moldova have ignored the stage of choosing a good slogan that currently represents them. The experiment was used as a research method. Results: Following the research, the analyzed slogans were ranked according to the grades given by the respondents. CZU: 659.123:334.72(478); JEL: D84, M13, M31; DOI: https://doi.org/10.53486/9789975359030.42
Keywords
slogans, company, originality, criteria, experiment