Publication: Marketingul evenimentelor
Date
Journal Title
Journal ISSN
Volume Title
Publisher
ASEM
Abstract
Description
Publicat in: Conferinţa Ştiinţifică Internaţională "Competitivitatea şi inovarea în economia cunoaşterii", 22-23 septembrie 2017. - Chișinău, 2017. - Vol.1. - P. 73-76. - Bibliogr.: p. 76 (6 tit.). E-ISBN 978-9975-75-893-2.
Events have known a massive development stage once technology really took off but also the increase in people life quality contributed to this. Marketing development and its orientation towards satisfying consumers led to a greater concern from business and non-business entities over the individual client. A greater need to communicate with them and know them better helped create methods of reasoning with them without causing any discomfort. JEL CLASSIFICATION: M3, M37
Events have known a massive development stage once technology really took off but also the increase in people life quality contributed to this. Marketing development and its orientation towards satisfying consumers led to a greater concern from business and non-business entities over the individual client. A greater need to communicate with them and know them better helped create methods of reasoning with them without causing any discomfort. JEL CLASSIFICATION: M3, M37
Keywords
marketing, events, society marketing