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Managementul poziționării pe piață și relațiile cu clienții

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cris.sourceIdoai:irek.ase.md:1234567890/602
dc.creatorCebotari, Diana
dc.creatorBușmachiu, Eugenia
dc.date2020-09-30T09:42:15Z
dc.date2020-09-30T09:42:15Z
dc.date2020-03
dc.date.accessioned2023-11-13T20:55:49Z
dc.date.available2023-11-13T20:55:49Z
dc.descriptionCEBOTARI, Diana, BUȘMACHIU, Eugenia. Managementul poziționării pe piață și relațiile cu clienții. In: Provocările contabilităţii în viziunea tinerilor cercetători [online]: culeg. de articole șt.: conf. șt. intern., 12-13 martie 2020. Ed. a 4-a. Chişinău: ASEM, 2020, pp. 119-125. ISBN 978-9975-75-981-6.
dc.descriptionNowadays, TELCO competition is very ruthless all over the world. All companies should adjust their development strategy, CRM strategy and the strategy for place on the market; they should adjust their politic for orientation to the customers in order to retain and motivate them on long term. The company politics and strategies should be adjusted to the customers real necessities and customers’ expectations. Beside of the, the fast evolution of the informational technologies should be assimilated by the company in order to catch and to improve the customer satisfaction. JEL classification: L1
dc.formatapplication/pdf
dc.identifier978-9975-75-981-6
dc.identifier${dspace.ui.url}/handle/1234567890/602
dc.identifierhttp://irek.ase.md:80/xmlui/handle/1234567890/602
dc.identifier.urihttps://cris.ase.md/handle/123456789/5079
dc.languageother
dc.publisherASEM
dc.subjectmarket positioning strategy
dc.subjectlong-term strategy
dc.subjectloyalty strategy
dc.subjectcustomer capitalization
dc.subjectinformational technologies
dc.subjectmanagement of the crisis
dc.subjectbrand
dc.titleManagementul poziționării pe piață și relațiile cu clienții
dc.typeArticle
dspace.entity.typePublication
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