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Consumer preferences as a basis for positioning wine-making products in the regional market of the Atu Gagauzia

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cris.sourceIdoai:irek.ase.md:123456789/1573
dc.creatorAricova, Liubov
dc.date2021-12-14T11:31:36Z
dc.date2021-12-14T11:31:36Z
dc.date2021-08-27
dc.date.accessioned2023-11-13T10:22:48Z
dc.date.available2023-11-13T10:22:48Z
dc.descriptionARICOVA, Liubov. Consumer preferences as a basis for positioning wine-making products in the regional market of the Atu Gagauzia. In: Development Through Research and Innovation - 2021 [online]: The 2nd International Scientific Conference: Online Conference for Researchers, PhD and Post-Doctoral Students, August 27th, 2021, Chişinău: Conference Proceedings. Chişinău, ASEM, 2021, pp. 10-15. ISBN 978-9975-155-54-0.
dc.descriptionThe article focuses on the consumer preferences for specific wine brands, awareness of product labelling, as well as a system of marketing methods, strategies and tools, the use of which ensures the formation of alcoholic beverages brand by positioning the product in the regional market. JEL: M3.
dc.formatapplication/pdf
dc.identifier978-9975-155-54-0
dc.identifierhttps://irek.ase.md:443/xmlui/handle/123456789/1573
dc.identifier.urihttps://cris.ase.md/handle/123456789/3392
dc.languageen
dc.publisherASEM
dc.subjectpositioning
dc.subjectconsumer preferences
dc.subjectmarketing research
dc.subjectmarket segmentation
dc.titleConsumer preferences as a basis for positioning wine-making products in the regional market of the Atu Gagauzia
dc.typeArticle
dspace.entity.typePublication
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