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Rolul activelor intangibile în asigurarea competitivității și consolidării cotei de piață

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cris.sourceIdoai:irek.ase.md:123456789/1372
dc.creatorAncuța (Arsene), Vasilica-Monica
dc.creatorGrosu, Veronica
dc.creatorBădicu, Galina
dc.date2021-11-24T12:14:28Z
dc.date2021-11-24T12:14:28Z
dc.date2020-04
dc.date.accessioned2023-11-13T20:51:46Z
dc.date.available2023-11-13T20:51:46Z
dc.descriptionANCUȚA (ARSENE), Vasilica-Monica, GROSU, Veronica, BĂDICU, Galina. Rolul activelor intangibile în asigurarea competitivității și consolidării cotei de piață = The Role of Intangible Assets in Ensuring Competitiveness and Strengthening the Market Share. In: Conferința internațională științifică de contabilitate, ISCA 2020 = International scientific conference on accounting, ISCA 2020 [online]: Culegere de articole științifice, 9 Edition, April 2-3, 2020. Chişinău: ASEM, 2020, pp. 8-18. ISBN 978-9975-75-989-2.
dc.descriptionThe purpose of this study is to evaluate how an accounting knowledge system contained in an intelligent database can meet the requirements of performing a successful corporate management, which will ensure the company's competitiveness and consolidation (securing) market share. In order to face stiff competition and increase financial performance, entities need to react promptly through effective decisions, using the accounting knowledge stored in a smart database. This knowledge can be evaluated and included in the chapter of intangible assets in the balance sheet of the entity, which is a great source of information for the financial position of the company and the evaluation of business performance. Management decisions depend on the database that is available at that time. Each judgment is by its nature subjective, so the results of the estimation may differ. Tangible and intangible assets represent a significant proportion of the assets of many companies. For the application of accounting estimates to recognize and measure such assets, there are specific regulations. JEL: D14; L25; M41; O34; CZU: 657.421.3:658.155.
dc.formatapplication/pdf
dc.identifier978-9975-75-989-2
dc.identifierhttps://irek.ase.md:443/xmlui/handle/123456789/1372
dc.identifier.urihttps://cris.ase.md/handle/123456789/4493
dc.languageother
dc.publisherASEM
dc.subjectaccounting knowledge
dc.subjectintangible assets
dc.subjectintangibles
dc.subjecthuman capital
dc.subjectcorporate performance
dc.subjectefficient management
dc.subjectintelligent systems
dc.subjectcompetitiveness
dc.subjectproductive industry
dc.subjectstrategic development
dc.titleRolul activelor intangibile în asigurarea competitivității și consolidării cotei de piață
dc.titleThe Role of Intangible Assets in Ensuring Competitiveness and Strengthening the Market Share
dc.typeArticle
dspace.entity.typePublication
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