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Analysis of the actual competitive environment of the financial-banking products market in the Republic of Moldova

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CRISTAFOVICI, Profira, PANFIL, Cristina. Analysis of the actual competitive environment of the financial-banking products market in the Republic of Moldova = Analiza mediului concurențial actual al pieței produselor financiar–bancare din Republica Moldova. In: 30 years of economic reforms in the Republic of Moldova: economic progress via innovation and competitiveness [online]: The International Scientific Conference dedicated to the 30th Anniversary of the establishment of the Academy of Economic Studies of Moldova, September 24th-25th, 2021, Chisinau. Chișinău: ASEM, 2022, vol. 1, pp. 213-222. ISBN 978-9975-155-61-8.
The prospects for economic growth in the Republic of Moldova depend imperatively on the financing of entrepreneurship, especially from the internal sources provided by the financial-banking system. Under the influence of various factors, changes have taken place in the competitive environment of the banking products market, which must be analyzed and taken into account from the perspective of ensuring the economic development of different branches, as well as the economy as a whole. In this study we aim to analyze the market forces of financial - banking products, the process of adaptation and innovation of banking products in the new competitive context. DOI: https://doi.org/10.53486/9789975155618.28; CZU 336.7:339.137.2(478); JEL: G21, O 16, M 31
Keywords
competitive banking environment, market forces, new banking products
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