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Tendinţele marketingului modern la etapa actuală: experienţe mondiale şi locale

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cris.sourceIdoai:irek.ase.md:123456789/461
dc.creatorCasap, Lucia
dc.creatorSavciuc, Oxana
dc.date2018-06-12T09:11:12Z
dc.date2018-06-12T09:11:12Z
dc.date2017-09
dc.date.accessioned2023-11-13T09:58:44Z
dc.date.available2023-11-13T09:58:44Z
dc.descriptionPublicat in: Conferinţa Ştiinţifică Internaţională "Competitivitatea şi inovarea în economia cunoaşterii", 22-23 septembrie 2017. - Chișinău, 2017. - Vol.1. - P. 45-51. - Bibliogr.: p. 51 (18 tit.). E-ISBN 978-9975-75-893-2.
dc.descriptionMarketing has seen in its short existence several approaches, descriptions, and uses. Simultaneously with the increase in the population, which automatically generates an increase in the sales markets, it can be observed also an increase in competition on most of the products and services markets. Thus, from production-based economies, to subsequent consumption, a new, customer oriented approach is required. Internet access has mediated communication between companies, products and consumers, but in these circumstances, consumer tolerance towards marketing efforts has dropped dramatically. Based on the new context, both the marketing theoreticians and practitioners are trying to identify, define and apply new marketing trends. The applied research method for the elaboration of this article is the literature of secondary information sources. JEL CLASSIFICATION: M31
dc.formatapplication/pdf
dc.identifierhttp://irek.ase.md:80/xmlui/handle/123456789/461
dc.identifier.urihttps://cris.ase.md/handle/123456789/589
dc.languageother
dc.publisherASEM
dc.subjectModern Marketing
dc.subjectSocial Media Marketing
dc.subjectDigital Era
dc.subjectMarketing Trends
dc.titleTendinţele marketingului modern la etapa actuală: experienţe mondiale şi locale
dc.typeArticle
dspace.entity.typePublication
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