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The role of emotional marketing for an enterprise

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cris.sourceIdoai:irek.ase.md:123456789/2549
dc.creatorDarie, Tatiana
dc.date2023-03-13T12:21:51Z
dc.date2023-03-13T12:21:51Z
dc.date2022-04
dc.date.accessioned2023-11-13T10:00:48Z
dc.date.available2023-11-13T10:00:48Z
dc.descriptionDARIE, Tatiana. The role of emotional marketing for an enterprise = Rolul marketingului emoțional pentru o întreprindere. Coord. șt.: SAHARNEAN, Liliana. In: Simpozion Ştiinţific Internațional al Tinerilor Cercetători, (8-9 aprilie 2022) [online]: Culegere de lucrări ştiinţifice. Ediţia a 20-a. Chişinău: ASEM, 2022, vol. 2, pp. 169-172. ISBN 978-9975-3590-3-0 (PDF).
dc.descriptionFor attracting customers, companies have begun to use emotional marketing. Emotional marketing through a singular emotion, like happiness, sadness, anger, or fear makes the clients notice, remember, share and buy goods. The objective of this research is to determine the importance of using emotional marketing techniques to ensure the success of companies. CZU: 339.138:159.942; JEL: M3, M31, M37; DOI: https://doi.org/10.53486/9789975359030.35
dc.formatapplication/pdf
dc.identifier978-9975-3590-3-0 (PDF)
dc.identifierhttps://irek.ase.md:443/xmlui/handle/123456789/2549
dc.identifier.urihttps://cris.ase.md/handle/123456789/911
dc.languageother
dc.publisherASEM
dc.subjectemotion
dc.subjectemotional marketing techniques
dc.subjectpromotion campaigns
dc.subjectpromotional messages
dc.subjectemotional Branding
dc.titleThe role of emotional marketing for an enterprise
dc.titleRolul marketingului emoțional pentru o întreprindere
dc.typeArticle
dspace.entity.typePublication
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