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Conceptul şi necesitatea planificării acvităţii de marketing în cadrul companiei constructoare de imobil locativ

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cris.sourceIdoai:irek.ase.md:123456789/2178
dc.creatorRotaru, Olesea
dc.date2022-06-28T11:17:28Z
dc.date2022-06-28T11:17:28Z
dc.date2015-09
dc.date.accessioned2023-11-13T09:59:34Z
dc.date.available2023-11-13T09:59:34Z
dc.descriptionROTARU, Olesea. Conceptul şi necesitatea planificării acvităţii de marketing în cadrul companiei constructoare de imobil locativ. În: Competitivitatea şi inovarea în economia cunoaşterii: conf. șt. intern., 25–26 sept. 2015. Chişinău, ASEM, 2015, vol. 1, pp. 123-129. ISBN 978-9975-75-771-3.
dc.descriptionThis article aims to define the concept of marketing planning and it’s importance for every company, also for the company which activate on real estate market. On the housing market the product is very specific and has a lot of particularities in comparation with other goods existing on the market, that’s why it is very imortant to know how to plan the marketing activity in order to obtain the best results. We also will present the steps of marketing planning according to the company’s activities, and also the advantages and the disadvantages of marketing planning for the company
dc.formatapplication/pdf
dc.identifier978-9975-75-771-3
dc.identifierhttps://irek.ase.md:443/xmlui/handle/123456789/2178
dc.identifier.urihttps://cris.ase.md/handle/123456789/703
dc.languageother
dc.publisherASEM
dc.subjectreal estate market
dc.subjectmarketing planning
dc.subjecthousing market
dc.subjectefficiency
dc.subjectmarketing programs
dc.subjectmarketing activity
dc.titleConceptul şi necesitatea planificării acvităţii de marketing în cadrul companiei constructoare de imobil locativ
dc.typeArticle
dspace.entity.typePublication
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