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Coordonate ale cercetării comportamentului consumatorului

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cris.sourceIdoai:irek.ase.md:123456789/93
dc.creatorCristafovici, Profira
dc.date2015-07-06T09:37:56Z
dc.date2015-07-06T09:37:56Z
dc.date2014
dc.date.accessioned2023-11-13T10:01:42Z
dc.date.available2023-11-13T10:01:42Z
dc.descriptionPublicat in: Analele Academiei de Studii Economice a Moldovei : Ed. a 12-a / Acad. de Studii Econ. a Moldovei ; col. red.: Grigore Belostecinic. – Chişinău : ASEM, 2014 – . ISBN 978-9975-75-649-5.– ISSN 1857-1433. Nr 1/2014. – 2014. – 390 p. : fig., tab. – Texte : lb. rom., engl. – Rez.: lb. rom., engl., fr. – Bibliogr. la sfârşitul art. şi în subsol.– ISBN 978-9975-75-681-5. [33+657]:378.633(478-25)(082)=135.1=111
dc.descriptionIn this article is pointed out that behavioristic research is a distinct and prior field for marketing researchers It is in continuous evolution, making available for decision makers new information about people as buyers and/or customers. It is of particular importance knowing the customer’s human psychic, all psychological processes as well as behavioral decisive factors. There are also described consumer approach methods; interaction between customer behaviour and bidder behaviour within the market; mutations that occur in buying behavior of people as a consequence of changes in perception, representations, thinking, values and other consumer features. Regarding this, the author considers that the marketing mix will adapt to changes and even anticipate the mutations which occur in customer behaviour and his expectations, in order to ensure efficient marketing relations.
dc.formatapplication/pdf
dc.identifier978-9975-75-649-5
dc.identifierhttp://irek.ase.md:80/xmlui/handle/123456789/93
dc.identifier.urihttps://cris.ase.md/handle/123456789/1158
dc.publisherAcademia de Studii Economice a Moldovei
dc.relationAnalele ASEM, ediţia a XII-a;Nr.1 / 2014
dc.subjectcomportamentul consumatorului
dc.titleCoordonate ale cercetării comportamentului consumatorului
dc.typeArticle
dspace.entity.typePublication
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