Publication: Importața segmentării pentru cucerirea piețelor de desfacere
Date
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
ASEM
Abstract
Description
NICOLAI, Cătălina. Importața segmentării pentru cucerirea piețelor de desfacere. În: Simpozion ştiinţific al tinerilor cercetători (19-20 iunie 2020) [online]: Lucrări ştiinţifice. Ediţia a 18-a. Chişinău: ASEM, 2020, pp. 138-141. ISBN 978-9975-75-975-5.
To achieve the goals of marketing, the company should combine the various potential strategic alternatives, special following balanced orentation, that it imposes a certain code of action within successive or simultaneous concentrations that maintain a dynamic balance of the ways of approaching and treating the clients, competitors, intermediar ies and the public in the context of constant developement orientation JEL: M3, L21
To achieve the goals of marketing, the company should combine the various potential strategic alternatives, special following balanced orentation, that it imposes a certain code of action within successive or simultaneous concentrations that maintain a dynamic balance of the ways of approaching and treating the clients, competitors, intermediar ies and the public in the context of constant developement orientation JEL: M3, L21
Keywords
market segmentation, consumer