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Etica verde a marketingului în contextul tendințelor responsabilităţii sociale a întreprinderilor

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cris.sourceIdoai:irek.ase.md:123456789/1525
dc.creatorTabuncic, Simona
dc.creatorSaharnean, Liliana
dc.date2021-12-10T08:33:58Z
dc.date2021-12-10T08:33:58Z
dc.date2021-04
dc.date.accessioned2023-11-13T09:59:24Z
dc.date.available2023-11-13T09:59:24Z
dc.descriptionTABUNCIC, Simona, SAHARNEAN, Liliana. Etica verde a marketingului în contextul tendințelor responsabilităţii sociale a întreprinderilor = Green marketing in the context of corporate social responsibility trends. În: Simpozion Ştiinţific Internaţional al Tinerilor Cercetători (16-17 aprilie 2021) [online]: Lucrări ştiinţifice. Ediţia a 19-a. Chişinău: ASEM, 2021, vol. 3, pp. 118-121. ISBN 978-9975-155-43-4.
dc.descriptionThe current evolution of the demography, economy and ecological actions justifies the need for more and more outlined concerns about the application of green marketing within companies. As a company’s reputation is directly influenced by its actions, the concept of social responsibility is of interest in that it indirectly ensures a motivational profit, creating a particularly favorable image for the company. This working paper examines the importance of adopting organic marketing policies, as well as the interdependence between the "green" attitude of companies and the phenomenon of social responsibility. JEL: M14, M31, Q57.
dc.formatapplication/pdf
dc.identifier978-9975-155-43-4
dc.identifierhttps://irek.ase.md:443/xmlui/handle/123456789/1525
dc.identifier.urihttps://cris.ase.md/handle/123456789/680
dc.languageother
dc.publisherASEM
dc.subjectecomarketing
dc.subjectgreen marketing
dc.subjectecology
dc.subjectenvironmentally friendly
dc.subjectsocial responsibility
dc.titleEtica verde a marketingului în contextul tendințelor responsabilităţii sociale a întreprinderilor
dc.titleGreen marketing in the context of corporate social responsibility trends
dc.typeArticle
dspace.entity.typePublication
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