Publication:
The role of branding and integrated communications in strengthening corporate image

Simple item page
cris.sourceIdoai:irek.ase.md:123456789/2364
dc.creatorMalancea, Iurie
dc.date2023-01-16T08:33:34Z
dc.date2023-01-16T08:33:34Z
dc.date2022-06
dc.date.accessioned2023-11-13T10:00:30Z
dc.date.available2023-11-13T10:00:30Z
dc.descriptionMALANCEA, Iurie. The role of branding and integrated communications in strengthening corporate image. În: Strategii şi politici de management în economia contemporană [Resursă electronică]: conf. şt. intern., ediţia a 7-a, 9-10 iunie 2022. Chişinău: ASEM, 2022, pp. 171-177. ISBN 978-9975-147-65-1 (PDF).
dc.descriptionThe efforts involved in building a company's image are not just the responsibility of the marketing department or its efforts, but rather cover the entire business. The sensory reflections that define the term company image are characterized by quality, price, product availability, trust, level of service, company history, company reputation, and possibly advertising, which even if it does not have an influence on production quality or price, can shape a presentation of the product and the company to the final consumer. Any company that has interacted with certain stakeholders (e.g., consumers), has communicated its image and the consumer has made their conclusions. Thus, the effort and investment involved in image formation and enhancement is more than justified by the negative effect the image can have when the company does not give attention and importance to this aspect. A strategic approach to branding and the use of integrated marketing communications to strengthen the company's image leads to a positive result that materializes in higher profitability in relation to the competition and which essentially denotes its competitiveness in the market. C.Z.U.339.138:658(043); JEL: M31.
dc.formatapplication/pdf
dc.identifier978-9975-147-65-1 (PDF)
dc.identifierhttps://irek.ase.md:443/xmlui/handle/123456789/2364
dc.identifier.urihttps://cris.ase.md/handle/123456789/833
dc.languageen
dc.publisherASEM
dc.subjectimage
dc.subjectbranding
dc.subjectcommunication
dc.subjectintegrated communications
dc.subjectprofitability
dc.subjectcompetition
dc.titleThe role of branding and integrated communications in strengthening corporate image
dc.typeArticle
dspace.entity.typePublication
Files
Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
MALANCEA Iurie_Conferinta ICSPM 2022 FINAL (9-10 iunie 2022).pdf
Size:
343.9 KB
Format:
Adobe Portable Document Format
Description:
Download
Collections
Facultatea Business şi Administrarea Afacerilor