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Как университеты создают идентичность своего бренда

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cris.sourceIdoai:irek.ase.md:1234567890/959
dc.creatorBazhenov, Sergey
dc.creatorBazhenova, Elena
dc.date2020-12-17T12:22:25Z
dc.date2020-12-17T12:22:25Z
dc.date2020-09
dc.date.accessioned2023-11-13T09:59:47Z
dc.date.available2023-11-13T09:59:47Z
dc.descriptionBAZHENOV, Sergey, BAZHENOVA, Elena. Как университеты создают идентичность своего бренда. În: Competitivitate şi inovare în economia cunoaşterii [online]: culegere de rezumate: conf. şt. intern., 25-26 sept. 2020. Ediţia a 22-a. Chişinău: ASEM, 2020, pp. 6-8. E-ISBN 978-9975-75-986-1.
dc.descriptionCurrently, within the academic world, Universities are actively competing with each other. Building a strong brand for each university is a natural part of this competition. In this article, we consider the issues of constructing a University brand identity, highlighting its strengths, such as history, location, and student niches. We also show that leveraging “student experience” helps build a strong University brand. JEL: L20, M20
dc.formatapplication/pdf
dc.identifier978-9975-75-986-1
dc.identifierhttp://irek.ase.md:80/xmlui/handle/1234567890/959
dc.identifier.urihttps://cris.ase.md/handle/123456789/732
dc.languageother
dc.publisherASEM
dc.subjectacademic world
dc.subjectbranding
dc.subjectbrand identity
dc.subjectuniversity
dc.titleКак университеты создают идентичность своего бренда
dc.titleHow universities build their brand identity
dc.typeArticle
dspace.entity.typePublication
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