Publication:
Impact of mobile applications over e-commerce

Simple item page
cris.sourceIdoai:irek.ase.md:123456789/1575
dc.creatorNastas, Vasile
dc.date2021-12-14T12:15:03Z
dc.date2021-12-14T12:15:03Z
dc.date2021-08-27
dc.date.accessioned2023-11-13T10:22:08Z
dc.date.available2023-11-13T10:22:08Z
dc.descriptionNASTAS, Vasile. Impact of mobile applications over e-commerce. In: Development Through Research and Innovation - 2021 [online]: The 2nd International Scientific Conference: Online Conference for Researchers, PhD and Post-Doctoral Students, August 27th, 2021, Chişinău: Conference Proceedings. Chişinău, ASEM, 2021, pp. 23-30. ISBN 978-9975-155-54-0.
dc.descriptionThe purpose of this paper is to examine the impact of mobile applications over e-commerce platforms as a stand-alone market place or additional channel to get in touch with potential customers and not only. This study advances research on adoption of mobile applications within the e-commerce platform and investigates the impact for the companies after initiating the process of implementation. The decisions for mobile application adoption in e-commerce are dependent on the knowledge of the owner /manager and the expertise of managing development and marketing teams. Main impact or benefits of adopting a mobile application within e-commerce are improved internal efficiency, increased information exchange, better user experience and a faster understanding of consumer feedback. JEL: M15, M31, M37, L81, L96, L97.
dc.formatapplication/pdf
dc.identifier978-9975-155-54-0
dc.identifierhttps://irek.ase.md:443/xmlui/handle/123456789/1575
dc.identifier.urihttps://cris.ase.md/handle/123456789/3317
dc.languageen
dc.publisherASEM
dc.subjecte-commerce
dc.subjectmobile application
dc.subjectonline marketplaces
dc.subjectcommercial website
dc.subjectsearch engine
dc.subjectimpact
dc.subjectmarketing tools
dc.subjectmobile distribution stores
dc.titleImpact of mobile applications over e-commerce
dc.typeArticle
dspace.entity.typePublication
Files
Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
Nastas Vasile_Conference Proceedings_Conferinta 27 - august 2021_ASEM.pdf
Size:
1.01 MB
Format:
Adobe Portable Document Format
Description:
Download
Collections
Şcoala doctorală