Publication: Avantajul concurenţial – factor determinant al competitivităţii firmei
Date
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Academia de Studii Economice din Moldova
Abstract
Description
The article analyzes the factors that determine the firms’ competitiveness advantages: economic, political, technological, international factors and social behavior factors. There are highlighted the indicators necessary for the setting up of the assessment competitive system at the branch and firm levels: the production dynamics, the level of using the production capacities, the investments’ volume etc. There are systematized as the indicators of firm’s competitiveness.
Keywords
concurenţă, avantaj concurenţial, strategia firmei, mediul de afaceri, competitivitatea firmei