Publication: Piaţa imobiliară – fundament pentru implementarea deciziilor de marketing
Date
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
ASEM
Abstract
Description
ROTARU, Olesea. Piaţa imobiliară – fundament pentru implementarea deciziilor de marketing. În: 25 de ani de reformă economică în Republica Moldova: prin inovare și competitivitate spre progres economici:conf.șt.intern. consacrată celei de-a 25-a aniversări a ASEM: culegere de articole selective, 23-24 sept. 2016. Chișinău: ASEM, 2016, vol. 2, pp.252-268. ISBN: 978-9975-75-835-2.
In this article we want to define some theoretical aspects of the housing market, the housing market evolution, the types of the property, and highlight the main categories of real estate. As a term that generally refers to land, including all inherent natural attributes and other man-made improvements permanently attached to the land. Also, we want to present housing market as an important domain of economy, and a big space for implementing the marketing activities. JEL: R 21, R 33, M 31, L 74, L 85
In this article we want to define some theoretical aspects of the housing market, the housing market evolution, the types of the property, and highlight the main categories of real estate. As a term that generally refers to land, including all inherent natural attributes and other man-made improvements permanently attached to the land. Also, we want to present housing market as an important domain of economy, and a big space for implementing the marketing activities. JEL: R 21, R 33, M 31, L 74, L 85
Keywords
piaţa imobiliară, decizii de marketing, bun imobiliar, ipotecă, imobil comercial, imobil instituţional, imobil industrial