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Particularităţile marketingului relaţional pe piaţa organizaţională

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cris.sourceIdoai:irek.ase.md:1234567890/196
dc.creatorSolomatin, Ala
dc.creatorVaculovschi, Elena
dc.creatorCartavih, Tatiana
dc.date2020-02-25T10:57:12Z
dc.date2020-02-25T10:57:12Z
dc.date2019-09
dc.date.accessioned2023-11-13T09:59:52Z
dc.date.available2023-11-13T09:59:52Z
dc.descriptionSOLOMATIN, Ala, VACULOVSCHI, Elena, CARTAVIH, Tatiana. Particularităţile marketingului relaţional pe piaţa organizaţională. In: Competitivitate şi inovare în economia cunoaşterii [online]: conf. şt. intern., ed. a 21-a: Lucrări ştiinţifice., 27-28 sept., 2019. – Chişinău: ASEM, 2019, pp. 115-121. ISBN 978-9975-75-968-7.
dc.descriptionThis article is about marketing relationships in the industrial market. The definition of relationship marketing is considered, a classification of North American relationship marketing is proposed, North European and British scientific schools. The key features of marketing relationships in the industrial market are presented in national practice. JEL: М31.
dc.formatapplication/pdf
dc.identifierhttp://irek.ase.md:80/xmlui/handle/1234567890/196
dc.identifier.urihttps://cris.ase.md/handle/123456789/742
dc.languageother
dc.publisherASEM
dc.subjectmarketing
dc.subjectrelationship marketing
dc.subjectsuppliers
dc.subjectintercompany relationship
dc.subjectrelationship marketing
dc.titleParticularităţile marketingului relaţional pe piaţa organizaţională
dc.typeArticle
dspace.entity.typePublication
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