Publication: Influenţa reţelelor de socializare asupra vânzărilor
Date
Journal Title
Journal ISSN
Volume Title
Publisher
ASEM
Abstract
Description
MOISE, Daniel, POPESCU, Maria Loredana, OANCEA NEGESCU, Mihaela Diana. Influenţa reţelelor de socializare asupra vânzărilor. In: Competitivitate şi inovare în economia cunoaşterii [online]: conf. şt. intern., ed. a 21-a: Lucrări ştiinţifice., 27-28 sept., 2019. – Chişinău: ASEM, 2019, pp. 149-153. ISBN 978-9975-75-968-7.
The need of communication has never been greater in our today lives. In this study we are trying to reveal if potential customers they think is reliable and they take into consideration of purchasing products that are promoted on social media networks. Social media networks have grown in power an influence over the last years as never before, reaching over 3.4 billion unique users worldwide. They can be consider a truly catalyst of communication. The study represents a desk research regarding how social media networks influence the process of purchasing products and services. JEL:M31, M37.
The need of communication has never been greater in our today lives. In this study we are trying to reveal if potential customers they think is reliable and they take into consideration of purchasing products that are promoted on social media networks. Social media networks have grown in power an influence over the last years as never before, reaching over 3.4 billion unique users worldwide. They can be consider a truly catalyst of communication. The study represents a desk research regarding how social media networks influence the process of purchasing products and services. JEL:M31, M37.
Keywords
social media networks, communication, influence, cognitive disonance