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Aspecte morale ale publicității

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cris.sourceIdoai:irek.ase.md:123456789/1520
dc.creatorOsedlov, Inessa
dc.date2021-12-10T07:55:02Z
dc.date2021-12-10T07:55:02Z
dc.date2021-04
dc.date.accessioned2023-11-13T09:59:14Z
dc.date.available2023-11-13T09:59:14Z
dc.descriptionOSEDLOV, Inessa. Aspecte morale ale publicității = Moral aspects of advertising. În: Simpozion Ştiinţific Internaţional al Tinerilor Cercetători (16-17 aprilie 2021) [online]: Lucrări ştiinţifice. Ediţia a 19-a. Chişinău: ASEM, 2021, vol. 3, pp. 99-102. ISBN 978-9975-155-43-4.
dc.descriptionThe importance of advertising is increasingly felt in the modern organization of life. Just as social communication tools exert an enormous influence in any field, advertising, using the media as a means, proves to be a persuasive and important force in the contemporary world, which has an influence on the mentality and behavior of the individual. In today's society, advertising profoundly influences the way people see life, which is why I want to draw your attention to the fact that advertising has both positive and negative influences in the environment in which it is broadcast, but also the ethical and moral issues it raises. JEL: M 37.
dc.formatapplication/pdf
dc.identifier978-9975-155-43-4
dc.identifierhttps://irek.ase.md:443/xmlui/handle/123456789/1520
dc.identifier.urihttps://cris.ase.md/handle/123456789/656
dc.languageother
dc.publisherASEM
dc.subjectadvertising
dc.subjectcomunication tools
dc.subjectmoral issues
dc.subjectsociety
dc.subjectbehaviour
dc.titleAspecte morale ale publicității
dc.titleMoral aspects of advertising
dc.typeArticle
dspace.entity.typePublication
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