Изучение эффективности участия компании в выставках

Publication:
Изучение эффективности участия компании в выставках

cris.sourceId	oai:irek.ase.md:1234567890/198
dc.creator	Cartavih, Tatiana
dc.creator	Solomatin, Ala
dc.creator	Ţurcan, Natalia
dc.date	2020-02-25T11:04:04Z
dc.date	2020-02-25T11:04:04Z
dc.date	2019-09
dc.date.accessioned	2023-11-13T10:01:03Z
dc.date.available	2023-11-13T10:01:03Z
dc.description	CARTAVIH, Tatiana, SOLOMATIN, Ala, ŢURCAN, Natalia. Изучение эффективности участия компании в выставках. In: Competitivitate şi inovare în economia cunoaşterii [online]: conf. şt. intern., ed. a 21-a: Lucrări ştiinţifice., 27-28 sept., 2019. – Chişinău: ASEM, 2019, pp. 132-136. ISBN 978-9975-75-968-7.
dc.description	The exhibition is an effective marketing tool. Many companies do not analyze the effectiveness of participation in exhibitions. This leads to the likelihood of repeating errors. The authors proposed a comprehensive approach to assessing the effectiveness of the exhibition activities of the company. This article may be useful to specialists in the field of exhibition business, students and masters. JEL:M5, M21.
dc.format	application/pdf
dc.identifier	http://irek.ase.md:80/xmlui/handle/1234567890/198
dc.identifier.uri	https://cris.ase.md/handle/123456789/979
dc.language	other
dc.publisher	ASEM
dc.subject	exhibition
dc.subject	financial efficiency
dc.subject	intangible returns
dc.subject	exhibitor
dc.title	Изучение эффективности участия компании в выставках
dc.type	Article
dspace.entity.type	Publication

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