Publication: Dezvoltarea fluxului de clienți pe baza unui sistem de amenajare calitativ
Date
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
ASEM
Abstract
Description
FRUNZA, Valeria. Dezvoltarea fluxului de clienți pe baza unui sistem de amenajare calitativ = Developing the Flow of Customers Based on a Qualitative Arrangement System. În: Simpozion Ştiinţific Internaţional al Tinerilor Cercetători (16-17 aprilie 2021) [online]: Lucrări ştiinţifice. Ediţia a 19-a. Chişinău: ASEM, 2021, vol. 2, pp. 107-110. ISBN 978-9975-155-42-7.
In order to manipulate the client flow in a business market, may it be a grocery store or a supermarket, the merchandiser has to know the proper way to manage it’s weak points and strong points regarding it’s space. Therefore, the merchandiser focuses on applied theories in practice and psychological factors. JEL: D7.
In order to manipulate the client flow in a business market, may it be a grocery store or a supermarket, the merchandiser has to know the proper way to manage it’s weak points and strong points regarding it’s space. Therefore, the merchandiser focuses on applied theories in practice and psychological factors. JEL: D7.
Keywords
client flow, business unit, lay-out, aisle management