Publication: Management of retail chains
Date
Journal Title
Journal ISSN
Volume Title
Publisher
ASEM
Abstract
Description
SHARGU, Lilia, SHARAFUTDINOVA, Natalia, VALEEVA, Yulya. Management of retail chains. Eastern European Journal of Regional Studies. December 2015, vol. 1, issue 2, pp. 73-79. ISSN 2537-6179; E-ISSN 1857-436X.
Background: Despite the diversity of theoretical and methodological approaches to the formation of customer focus in the management of companies, theoretical and methodological provisions are necessary, including approaches to the management of consumer value of trade service, assessment of efficiency of trade networks, personnel management system, which allow us to implement customer-oriented approach in the trading networks taking into account specifics of trade service. Methods: In this article, based on comparative analysis and sociological study, the analysis was carried out as to 5 trading networks in Russia and Moldova.
Background: Despite the diversity of theoretical and methodological approaches to the formation of customer focus in the management of companies, theoretical and methodological provisions are necessary, including approaches to the management of consumer value of trade service, assessment of efficiency of trade networks, personnel management system, which allow us to implement customer-oriented approach in the trading networks taking into account specifics of trade service. Methods: In this article, based on comparative analysis and sociological study, the analysis was carried out as to 5 trading networks in Russia and Moldova.
Keywords
retail networks, efficiency, strategies of development