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Importanța branding-ului personal în situația crizei pandemice

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cris.sourceIdoai:irek.ase.md:123456789/1522
dc.creatorBalan, Andreea
dc.creatorSaharnean Liliana
dc.date2021-12-10T08:04:09Z
dc.date2021-12-10T08:04:09Z
dc.date2021-04
dc.date.accessioned2023-11-13T10:01:22Z
dc.date.available2023-11-13T10:01:22Z
dc.descriptionBALAN, Andreea, SAHARNEAN, Liliana. Importanța branding-ului personal în situația crizei pandemice = The impact of personal branding in pandemic crisis situation. În: Simpozion Ştiinţific Internaţional al Tinerilor Cercetători (16-17 aprilie 2021) [online]: Lucrări ştiinţifice. Ediţia a 19-a. Chişinău: ASEM, 2021, vol. 3, pp. 107-110. ISBN 978-9975-155-43-4.
dc.descriptionPersonal branding is increasingly used in both: entrepreneurship and intrepreneurship. Exceptional situations prove once again that success means flexibility and differentiation, and consumers become more interested in the "man behind the brand". This crisis has increased the economic risk of companies and resulted in a change in priorities in the personnel structure, and the development of a personal brand significantly mitigates and reduces these risks for the benefit of both parties: employers and employees. JEL: B55, B55, M12, M31.
dc.formatapplication/pdf
dc.identifier978-9975-155-43-4
dc.identifierhttps://irek.ase.md:443/xmlui/handle/123456789/1522
dc.identifier.urihttps://cris.ase.md/handle/123456789/1068
dc.languageother
dc.publisherASEM
dc.subjectpersonal branding
dc.subjectcorporate social responsibility
dc.subjectsocial acceptance
dc.subjectmarketing policy
dc.subjectintrapreneurship
dc.titleImportanța branding-ului personal în situația crizei pandemice
dc.titleThe impact of personal branding in pandemic crisis situation
dc.typeArticle
dspace.entity.typePublication
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